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Easy answer: as many people as possible! Anyone you want to be more involved in your organization. Managers, sales staff, technicians, advisors, marketers, detailers, etc. We really mean it! There has never been an easier way to get your staff energized about the industry and motivated to lean in.

We call this ‘drawing a big circle’ around everyone who calls retail auto home. The more alignment and community we have with one another, the faster innovation moves, and the better the customer experience gets. It’s all connected. We’re trying to make it an easy decision for you. 

We believe that prioritizing experience and substance are the winning combo. With that in mind, our live attendees can expect an evening that will leave them energized, educated, and optimistic about a bright future for themselves and the industry.

Learning from our experts, listening to one of Nashville’s hottest bands, and laughing with our hosts feels a lot more like a great time than it does an “industry event”. It’s something everyone will be talking about the next morning and practicing what was learned far into the future. 

We know there are countless rockstars hidden in the ranks of retail auto dealerships all across the country. And until recently, there hasn’t been an easy way for them to stay in touch with what is going on in the broader industry which is why ASOTU exists.

We are letting everyone in the industry know, whether a GM or a Detailer, that we ‘see’ you. Most importantly, we want you to be involved with the future of this great industry. We want to show more people that their talent and passion are welcome here. We also want to show them that there is no better industry to saddle up with than this one. 

YES! ASOTU is a community. A family. We prioritize connection over head count. There will be plenty of high-access conversations with leaders and practitioners from across the industry. We are better together…so we are going to spend time together! This event is designed to be the beginning of relationships that will last a lifetime. 

Of course! Before and after the live show we will have a workshop and ample time to mingle, talk, strategize, connect, and conquer.

You can purchase tickets on our tickets page for each city on the tour.

Groups of 10 or will have an automatic discount applied of 10% off when purchasing tickets. Email crew@asotu.com with any questions!